A nice update video from Matt Cutts responding to queries about how humans who are paid by Google to check out websites for them.
They’re not designed to directly affect search rankings but to rate a large number of URLs and see whether what gets returned is of the quality that they’re hoping/expecting to get. They then tweak their algorithm internally to see if the returned results rate higher or lower than what was shown before.
Another great list of recent changes to Google’s algorithms which will make many subtle changes to what you see in the result. This list of 50 recent quality changes affect a lot of elements of what you may have been trying to consider when factoring SEO to your marketing mix:
http://insidesearch.blogspot.co.uk/2012/04/search-quality-highlights-50-changes.html
Where do I start?
That’s a common question which I’ll answer in 2 ways:
1 – Take a look around this website and consider getting your own membership to members-only content and tools.
2 – If you’re asking the question in a more generic sense and wandering how to get started with a simple but effective online business, here’s an outline for you to consider:
Newbie Question: Where do I start?
Everyone is different, with different skills, interests, talents, resources, money to spend and niches. This makes it impossible for me to give “one size fits all” suggestions on how YOU should proceed with your business.
However, start with:
- A good, quality site.
- Setting up 10-20 Web 2.0 sites and blogs
- Set up Twitter, Facebook, Linkdin and Myspace accounts.
- Hook up these accounts on Ping.FM
- Gather as much content as you can.
Once you have these in place, start using various linking strategies in this report. The goal is to use a variety of strategies and get a good mix of resources.
Each time you add a new resource:
- Submit and save the RSS feed URL, if it has one.
- Ping the resource.
- Bookmark the resource. You don’t need to over-do it. Just get 10-20 bookmarks to each and use a variety of bookmarks for each resource.
Hijack Thousands of Links Using Scrapebox
Here’s a excellent 6-part video series how how to use Scrabebox to find tons and tons of links. The techniques can be a little blackhat, but the concepts are something you should be aware of.
Here’s the first video in the series:
Here’s links to the other 5 videos on YouTube:
http://www.youtube.com/watch?v=hGpZLeB2lFw&feature=related
http://www.youtube.com/watch?v=fJykiosain0&feature=related
http://www.youtube.com/watch?v=SU_jSRpvnRI&feature=related
Yahoo Answers
Although a “nofollow” link, Yahoo Answers appears to be a powerful tool for linking.
A few quick notes:
Tip: You can buy Level 2 Yahoo accounts at Fiverr.
I like to add a few Yahoo Answers links to my mix. They do seem to help.
More Sites Like Yahoo Answers: